Hyundai Fomex_EX1200P/Photo Provided by FOMEX
‘Fomex Studio Flash’, a steady seller in the photography lighting field, was selected as 2010 VIP ASIA AWARD’s ‘Product of the Year’ for its excellent safety, durability, and portability.
Hyundai Fomex_RollLite/Photo Provided by FOMEX
Due to COVID-19, Fomex is interested in sanitation and the environment, and is currently developing an eco-friendly lighting. By using a LED chip unrecognizable by insects, Fomex will launch a bug-free lighting and anti-bacterial lighting in the near future.
CEO Yoo states that “customers chooses the detailed color rendering and attention to detail as well as flexible and light products as Fomex’s competitive edge. Users also applaud Fomex’s sense of responsibility in the 5 years worth of free after service. Fomex believes that the corporation should have a long lasting relationship with its customers. User satisfaction is truly the foundation for a ‘100 year old corporation’.”
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In order to help out customers struggling with COVID-19, Fomex recently started the free after service event. This event will last until January 30th, 2021, and the corporation will provide not only free after service, but 50% off of equipment and free shipping. CEO Yoo stated that “Fomex will continue creating events like this, and will try to show our skills, authenticity, and honesty to our customers."
Hyundai Fomex CEO Yoo Jae-kyun
With its goal of placing one buyer per country, Fomex has established a business network for over 30 different nations. Recently with the support of the global Small but Powerful Giant, the corporation was able to expand into the Middle Eastern market through UAE during an exposition. Fomex is also replacing the lighting for Aris Studio, a famous children photo studio in Japan.
In Korea, Fomex hosts “Visiting User Talks” as well as providing consultation and product experience at the Gangnam offline store. They also offer free classes for photography and lighting.
CEO Yoo expresses his future vision as “Due to COVID-19, I can feel a big change in the industry. It is now the time to draw up a more aggressive marketing strategy, targeting the “With Coronavirus” era. We are also continuously searching for product ideas by closely analyzing independent media and social changes during social distancing. Fomex is also solidifying its stance in the LED lighting industry, which just began to truly wake up. Through strategic partnership with global brands, we will try our best to heighten and commercialize our technology as well as become a domestic brand that the world trusts."
[Editor's Note: Money Today collaborates with the Seoul Business Agency to provide media usage, marketing and consulting to companies in Seoul that show innovative growth and global growth competitiveness.]