Fomex, the LED lighting equipment global Small but Powerful Giant

Started off as domestic technology, but is now a trusted world-class brand

Fomex is a global Small but Powerful Giant, professionally manufacturing photography and television lighting equipment. President Yoo Jae-kyun stated that “Since our establishment in 1992, Fomex had to work hard for 30 years in order to prove what we can do with our skills, especially in a film equipment desert like South Korea."

Hyundai Fomex_EX1200P/Photo Provided by FOMEX

Fomex launched ‘Strobo’, created through domestic technology, and is now mainly manufacturing lighting equipment as well as expanding into professional filming equipment fields. Fomex’s LED lighting and Strobo received Korea’s KC and Euopean CE authentication. CE authentication is known for its strictness, showing Fomex’s safe, healthy, environmentally conscious, and customer friendly products. Also by attaining the ISO9001 and ISO14001 authentication, Fomex is recognized for its customer satisfaction and product quality in every aspect of manufacture and service. Their growth potential was recognized, and was titled the 2010 SME, 2012 Defense-saving Trade Project, 2015 Hi-Seoul Brand Company, as well as 2018 Global Small but Powerful Giant corporation.

CEO Yoo recounts their successes so far, “We decided that gaining a competitive edge through intellectual property was important, therefore Fomex is trying its hardest to gain patents and safeguarding its property. Currently we hold 16 domestic patents as well as 8 foreign patents, and a variety of registered designs and brand patents."

‘Fomex Studio Flash’, a steady seller in the photography lighting field, was selected as 2010 VIP ASIA AWARD’s ‘Product of the Year’ for its excellent safety, durability, and portability.

Hyundai Fomex_RollLite/Photo Provided by FOMEX

CEO Yoo also selected ‘Flexible LED’, ‘RollLite’ and ‘EX Panel’ as Fomex’s best products trio. “We are leading the film equipment LED lighting market." Flexible LED, as its name would suggest, is a revolutionary product that changes its shape. It was widely received in the 2015 Netherlands and Sweden European Exposition, received the “DK 2015 Design Award," and became top 100 products in the 2015 VIP ASIA AWARD. RollLite is a LED lighting equipment that renders accurate colors through light and powerful light intensity. It can be installed anywhere no matter the environment, and has expansion and light temperature capabilities. EX Panel is thin and light, and allows control over light intensity and heating, allowing it to be installed both indoors and outdoors.

Due to COVID-19, Fomex is interested in sanitation and the environment, and is currently developing an eco-friendly lighting. By using a LED chip unrecognizable by insects, Fomex will launch a bug-free lighting and anti-bacterial lighting in the near future.

CEO Yoo states that “customers chooses the detailed color rendering and attention to detail as well as flexible and light products as Fomex’s competitive edge. Users also applaud Fomex’s sense of responsibility in the 5 years worth of free after service. Fomex believes that the corporation should have a long lasting relationship with its customers. User satisfaction is truly the foundation for a ‘100 year old corporation’.”

In order to help out customers struggling with COVID-19, Fomex recently started the free after service event. This event will last until January 30th, 2021, and the corporation will provide not only free after service, but 50% off of equipment and free shipping. CEO Yoo stated that “Fomex will continue creating events like this, and will try to show our skills, authenticity, and honesty to our customers."

Hyundai Fomex CEO Yoo Jae-kyun

CEO Yoo explains the situation of the domestic and foreign markets as “Fomex’s markets are 60% domestic and 40% overseas. The demand for LED lighting in other countries is continuously increasing, and television programs of developed countries such as England, Germany, France, and Japan are using Fomex’s LED lighting. In the case of the domestic markets, the demand for equipment has also been increasing due to the rise of Youtube and independent media. Fomex also strengthened its marketing by releasing a one-man media total package."

With its goal of placing one buyer per country, Fomex has established a business network for over 30 different nations. Recently with the support of the global Small but Powerful Giant, the corporation was able to expand into the Middle Eastern market through UAE during an exposition. Fomex is also replacing the lighting for Aris Studio, a famous children photo studio in Japan.

In Korea, Fomex hosts “Visiting User Talks” as well as providing consultation and product experience at the Gangnam offline store. They also offer free classes for photography and lighting.

CEO Yoo expresses his future vision as “Due to COVID-19, I can feel a big change in the industry. It is now the time to draw up a more aggressive marketing strategy, targeting the “With Coronavirus” era. We are also continuously searching for product ideas by closely analyzing independent media and social changes during social distancing. Fomex is also solidifying its stance in the LED lighting industry, which just began to truly wake up. Through strategic partnership with global brands, we will try our best to heighten and commercialize our technology as well as become a domestic brand that the world trusts."

[Editor's Note: Money Today collaborates with the Seoul Business Agency to provide media usage, marketing and consulting to companies in Seoul that show innovative growth and global growth competitiveness.]